Meet “Threads” – Meta’s Newest App Said to Rival Twitter​

Meet "Threads" - Meta's Newest App Said to Rival Twitter

American multinational technology conglomerate Meta Platforms, Inc., commonly known as Meta, has launched its latest app today, said to rival Twitter: Threads.

Here’s what you need to know about this app:

It is an Instagram feature but a standalone app.

Designed as a standalone app, “Threads,” aims to provide users with a more intimate and private space to connect with their close friends. With Threads, Instagram is taking a step further to strengthen the bond between users by creating a dedicated space for personal and meaningful interactions.

Users can utilize Instagram's "Close Friends" function.

Threads aims to create a more exclusive and intimate social media experience. It is primarily designed for users to share personal moments, photos, and messages with their selected close friends on Instagram. Its focus lies in nurturing existing relationships and fostering genuine interactions.

It is not a Twitter killer.

Despite the strife between Meta CEO Mark Zuckerberg and Twitter’s Elon Musk, Threads is not positioned to take over Twitter.

While both Threads and Twitter offer messaging capabilities, they differ in their core functionalities. Threads focuses on private conversations and sharing personal moments within a limited circle. Twitter, on the other hand, emphasizes public tweeting, retweeting, and engagement with a wider audience. Twitter’s open nature allows for viral trends, breaking news, and the exchange of ideas on a global scale.

Instagram’s Threads targets users who value privacy and want to maintain a closer connection with a select group of friends. It aims to create a more exclusive and intimate social media experience. Twitter, on the contrary, appeals to a broader audience, including journalists, influencers, celebrities, and individuals interested in real-time news, trending topics, and public discussions.

Threads is now available for download on both iOS and Android platforms.

Since its launch, the app has been making waves in social media. Zuckerberg noted that Threads crossed the milestone of 10 million signups within seven hours of launch.


In a world dominated by large-scale social networks, Instagram Threads offers a refreshing alternative, bringing users back to the core essence of social media: connecting with those who matter most. It is not positioned as a “Twitter killer” but rather as a complementary experience for users seeking more intimate conversations with their close friends on Instagram.


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